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You Need Everyone’s Commitment

To Achieve Sustainable Safety
Standards in Your Business

Because Safety Culture Matters

Your success is ours. We are passionate about helping your organisation transform habits, amplify effectiveness of your existing safety systems, and sustain safety culture advancement through our people-focused approach, guiding you every step of the way.

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Our Safety Culture Growth Model ©

Safety culture is measurable. There are five phases of safety culture growth, as illustrated in our proprietary model. SeaChange position your organisation on our safety culture growth model and subsequently provide a tailored solution to guide and support the success of your safety culture journey through Key Behavioural Indicators — KBIs.

To Build a Sustainable Safety Culture in Your Business

You need to win hearts and minds through a practical and personal approach

Embarking upon any culture change initiative requires investigating human motivation. Human beings are naturally inclined to trust a consistent message. We feel respected through involvement and consideration, and we are motivated by core needs: trust and value. When these are satisfied, the majority desire to behave according to expectations and norms. Organisations that establish trust and instil a sense of value can transform the workplace and ensure sustainable safety culture results.

Values, beliefs and attitudes dictate whether behaviour in the workplace is safe or unsafe. Given that 85-95% of all workplace accidents are caused by ‘unsafe’ behaviour, it is clear that organisations must strive to understand how to positively impact workforce values, beliefs and attitudes. By tending to these fundamental building blocks to form a positive Safety Culture and encourage open and informed conversations, companies are creating an environment where it is OK for anyone to challenge unhealthy attitudes and unsafe behaviours — in both themselves and others.

The vast majority of accidents are caused by unsafe work behaviour or human error, a fact supported by both research and practice. It is widely accepted that the majority of workplace accidents and injuries can be attributed to the unsafe work practices of employees rather than unsafe working conditions. Despite decades of technological advancements in safety systems, compliance and equipment, the diminishing return of these investments indicates a glaring gap in Industry understanding of the human factor in workplace accidents. Through behaviour based safety initiatives, proactive companies are now addressing a key but neglected component to improve safety culture in line with their CSR and ESG strategies: workforce behaviour. By establishing, measuring and growing Key Behavioural Indicators (KBIs), organisations can address the root cause of workplace accidents while improving their safety culture.

Understanding what influences the culture of your organisation is an impactful element of effecting change in employee attitudes and behaviours in relation to workplace health and safety. For a safety culture to be successful it needs to be driven from the top; that is, safety culture needs to be embraced and practised by the senior leadership team. Strong leadership and management commitment are directly related to establishing a sustainable safety culture that results in best practice safety performance.

Peter Drucker.

Culture eats strategy for breakfast

~ Peter Drucker

Safety Culture Challenges to Overcome

The Problems with Health and Safety Application in the Workplace

The truth in most organisations is that there is a disconnect between management’s safety message and the reality of operator behaviour on the ground. In many cases, Health and Safety has been reduced to compliance and paper-based exercises driven by legislation with minimal management proximity, staff engagement and local prioritisation. This is a stunningly common problem, and most solutions remain reactive, lagging and certainly not world-class in its thinking. SeaChange solutions are designed to close this gap and help to build a sustainable safety culture from the ground up.

While most organisations have good intentions when it comes to Health and Safety, many fail to deliver due to a lack of simple, practical communication, resulting in poor local ownership and personal accountability. As such, a major challenge faced by safety professionals and corporate leaders today is to build a workplace culture that facilitates self-accountability for safety. Safety management should move from ensuring that ‘as few things as possible go wrong’ to ensuring that ‘as many things as possible go right’. SeaChange solutions are people-centred, interactive, practical, and based on leading safety culture indicators (e.g. KBIs) rather than lagging safety indicators, such as recording accidents after the fact.

Let’s face it, Health and Safety is not generally perceived as sexy or exciting, but it is rendered even more dull and autocratic by the manner in which it is typically communicated by organisations. This traditional and non-personal safety message adopted by most organisations leads to negative groupthink and a resistant ‘us versus them’ culture amongst the workforce. The SeaChange philosophy is to connect your safety message with your workforce in a meaningful way to ensure a sustainable safety culture is allowed to breathe and develop naturally, where people both trust the safety message and feel valued in its delivery.

Without an understanding of people and behaviour, it is virtually impossible to accurately measure your existing safety culture. But like any business function initiative, organisations must assess where they are now in order to identify gaps and make improvements. The SeaChange Safety Culture Footprint© is an accurate analysis that provides deep insight into your existing safety culture and allows you to measure the impact of your safety initiatives. This innovative service also highlights the cultural gaps that need attention and roadmaps the priorities to make real and sustainable change in your safety culture.

Unfortunately, evidence reveals that many behaviour based safety approaches fail to sustain safety culture over time. While, in a theoretical sense, many such approaches do help to explain what behaviour based safety is and how it should ideally work, they do not make it any easier for organisations to actually implement behaviour based safety programmes effectively. This is where SeaChange are uniquely different: our expert team don’t just help you understand what to do, we support you with How To Do It through our proprietary services and solutions.

Why Work with SeaChange?

Do you want your organisation to become a leader in safety best practice by addressing the most fundamental aspect of safety performance: your safety culture?

Do you want to get a return on your safety investment that will reduce the risk of accidents, save you money on legally required training, reduce the frequency of liability claims, and help to manage your insurance costs?

Do you find that despite the safety systems you have put in place to meet the legal requirements, it is challenging to get everyone to fully engage and take responsibility for safety standards?

Have you hit a wall in your organisation’s safety performance? Despite the safety investment your organisation makes annually, are you are still experiencing unsafe behaviours and related near misses and incidents?

Are you fed up with investing in traditional safety solutions that tick the safety compliance box but don’t make any difference to the likelihood of accidents, incidents and consequent claims occurring in your organisation?

Are you ready to make the jump to leading sustainable safety culture performance by focusing on attitudes, behaviours and proactive safety culture KPIs, such as Key Behavioural Indicators (KBIs)?

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Improve Staff Morale, Productivity and Wellbeing

Support your ESG and CSR strategies by adopting the proven SeaChange Safety Culture approach.

Safety is a fundamental human need and must be experienced as personal, practical and meaningful so that your workforce can thrive in your organisation. While sustainable safety programmes often require an initial investment, the evidence shows that they have a hugely positive impact on staff morale, productivity and wellbeing.

SeaChange Solutions have resulted in:

  • 80% increase in Workforce Engagement

  • 65% increase in Safety Culture KPIs

  • 25% decrease in Frontline Safety Leadership

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Reduce Accidents and Incidents

Make Zero Harm a reality in your organisation.

The direct and indirect costs of a workplace accident vary across sector but ultimately monetary repercussions are always substantial. SeaChange solutions are designed to engage your people and bring your safety standards to life.

Our innovative approach results in a superior risk profile and greatly reduces the likelihood of costly accidents and incidents in your organisation.

SeaChange Solutions have resulted in:

  • 60% increase in Corrective Safety Actions

  • 43% increase in Near Miss Reporting

  • 50% reduction in Lost Time Accidents

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Get a Real Return on Your Health and Safety Investment

Safety is a core business investment when done properly. 85-95% of all accidents are behaviour based, and yet 90% of health and safety investment by organisations focuses on everything but changing behaviour! People drive change, not policies. 

We work in the space that is upstream of any incident, with a focus on proactive and preventive routines and behaviours to ensure that ‘nobody gets hurt’. We commit to safety culture excellence through people so that you get a real return on your Health and Safety investment.

SeaChange Solutions have resulted in:

  • 50% reduction in Lost Time Accidents

  • 42% reduction in Claim Frequency

  • 15% reduction in Insurance Costs

Trusted By

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Contact SeaChange to Improve Your Safety Culture Today

Work with SeaChange to lead a
sustainable and positive safety culture in
your organisation.

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